What is the Micro Diamond? Our Brand Ambassador for Mena Markets, Mr. Fakhri Tarabein of Sam and Bros. Co. explained its meaning on the Arab channel MBC TV during the program "Sabah al khair ya arab".
The important innovation proposed by DiamArt has aroused curiosity and interest in the Gulf market: the micro diamond surface concept is an absolute novelty even for a public that has always been a lover and connoisseur of luxury. Going from a single stone, usually set as a single jewel, to an expanse of micro diamonds which enliven brilliant surfaces, is something that has never been seen before.
During the interview, Mr. Fakhri Tarabein highlighted especially the primary DiamArt brand values:
- Product quality and certifications, the density and carat weight of natural diamonds on each square centimeter of the DiamArt micro diamond surfaces is guaranteed by a calculation method approved by the Italian Gemmological Institute e.
- Made in Italy:an essential choice, dictated by a strong belief in the Italian technical and visionary skills.
However, the micro diamond creations were the real protagonists: from portraits and paintings entirely produced with natural diamonds and already made for the most important authorities in Dubai, Qatar and Abu Dhabi, to the creations for the best known and most prestigious luxury brands .
DiamArt is the first and only company in the world that can offer certified micro diamonds surfaces, allowing designers and big brands to create finishes and inserts with a precious and innovative material of high quality and certified natural diamond carats.
The presence in the Arabic market represents the growth and expansion desire of the brand, which has always exported its creations into new and stimulating territories. DiamArt aims, through the Sam and Bros. Co. collaboration, to open its own showroom in UAE in the first half of 2021.