DiamArt on Wine & Luxury!
Jul 16, 2025
We’re delighted to be featured in the latest issue of Wine & Luxury, one of the foremost magazines dedicated to the world of luxury.
In the article, our story and distinctive approach are showcased, illustrating how the craftsmanship of micro‑diamonds becomes an expression of contemporary, sustainable, and innovative luxury.
We’re pleased to share with you the full text of the article, which reflects the values that guide our daily work.
Here is the article, followed by the full English translation.
From Dream to Matter: DiamArt and the Magic of Micro-Diamond
At the heart of innovation and artisanal mastery, DiamArt embodies the perfect fusion between technological excellence and the prestige of luxury, elevating the diamond to a new dimension of refinement and creativity with a bold and innovative approach.
Founded on a revolutionary idea, the company has managed to transform diamond powder into precious surfaces, creating a unique material used in the most exclusive sectors: from fashion to jewelry, from watchmaking to automotive, and even interior design. At the center of this extraordinary reality stands Elisa Ferrari, CEO, Sales and Marketing Director, and co-founder, whose journey and passion have helped shape the destiny of a brand destined to leave an indelible mark in the world of luxury.
“I was born into a family of entrepreneurs: not only my father but also my grandfather, uncles, and cousins have always created and run businesses. Since I was a child, I walked through the corridors of purchasing, sales, and administration departments, observed production processes, saw goods depart and arrive at the logistics offices. I traveled with my father, saw him hire people, grow our family business, and contribute to the well-being of our community.” With these words, Elisa expresses her deep connection with the business world—a world she didn’t just inherit, but chose to renew with courage and vision.
The desire to create something unique and meaningful led her to accept the DiamArt challenge without hesitation, making the pursuit of excellence the cornerstone of her entrepreneurial philosophy. “My passion stems from the desire to improve what surrounds me, to build something meaningful and to be, in my small daily way, a concrete part of a better future.” This determination, recognized by those around her, has made DiamArt a benchmark for diamond-related innovation.
DiamArt’s origin is rooted in the intuition of Isidoro Ferrari, a brilliant mind and tireless innovator who, after years of research on micro-diamonds, gave life to an idea no one had ever conceived: to transform the diamond into a precious, refined, and versatile surface. A vision that took shape thanks to the synergy between Elisa, Alberto Ferrari, Nicolò Fuser, and Giovanna Ghilardi, co-founders of the parent company Ferdiam Srl in 2014. Their dedication led to the birth of an unparalleled material capable of combining the eternity of diamonds with the creativity of contemporary design.
Supporting this mission is a team of passionate, highly qualified professionals. Alberto Ferrari, Director of Research and Development, leads technological innovation with meticulous attention to quality. Nicolò Fuser, Product Director, ensures DiamArt creations are versatile and adaptable across market segments. Federica Zanini, Sales Manager, pushes luxury boundaries with a commercial vision focused on interior design. Carlo Favaro, creative consultant, brings the brand’s artistic essence to life, turning visionary ideas into iconic creations.
Innovation is the cornerstone upon which DiamArt has built its identity—a mission pursued with a roadmap marked by success and international recognition. The first patent in 2016 confirmed the uniqueness of its production process, opening the doors to new frontiers in the micro-diamond sector. Participation in the Venice Biennale and Milan Design Week consecrated the company’s artistic vision, placing it among the pioneers of contemporary design in luxury. Over time, the company has established itself internationally through prestigious milestones: being listed among the top 100 names to follow in the jewelry world, recognition by major gemological institutions, and the opening of a boutique in Dubai, a strategic outpost for the Middle Eastern market.
The collaboration with Gumdesign for the “Tratti” collection marked a crucial moment in the brand’s creative evolution, while the development of new technologies led to the creation of micro-diamonds with innovative coatings, such as the “Dorata” collection and quiltable and sewable surfaces. With each new challenge, DiamArt continues to redefine luxury standards, blending artisanal savoir-faire and technological innovation in a perfect balance between tradition and the future.
DiamArt’s micro-diamond surfaces are not just coatings, but true masterpieces of precision—born from the perfect union of craftsmanship and advanced technology. Each creation stems from a meticulous production process that blends traditional expertise with cutting-edge innovation, resulting in surfaces of extraordinary beauty and quality. Laser cutting allows for ultra-fine detailing with extreme precision, while CNC machining ensures flawless edges and refined finishes. UV pigmentation, developed with proprietary technologies, enriches the micro-diamonds with unique tones, creating unparalleled visual effects.
As explained by Product Director Nicolò Fuser, “The micro-diamonds, thanks to the sensitivity and expertise of a skilled operator, are positioned by hand and, through a high-pressure setting process, are anchored individually into place.” Each micro-diamond is placed with millimeter precision and partially set to avoid overlap, creating a homogeneous monolayer. This precise arrangement ensures that every square centimeter of surface contains the same number of micro-diamonds, guaranteeing certified carat weight and flawless visual effect.
A defining feature of the DiamArt process is attention to the final texture of the material. “Technology allows the flattest side of the micro-stone to remain on the surface, creating a velvety tactile effect,” says Fuser. Once the diamond surface is completed, it is coupled with a resin and backing material, which may provide rigidity, semi-rigidity, or flexibility depending on the project’s needs.
The final stage involves meticulous cleaning of the diamond surface to enhance its natural shine without compromising quality. The result is an extraordinary material that can take on a wide range of custom shapes. Quality control is conducted using digital microscopes with magnification up to 200×, ensuring the precise positioning of each individual diamond. Every piece undergoes rigorous testing to meet the highest standards of brilliance, durability, and resistance.
A commitment to sustainability is a core element of the company’s philosophy. The micro-diamonds used come from both ethically controlled natural sources and cutting-edge laboratories producing diamonds through sustainable processes. DiamArt follows strict protocols to ensure supply chain transparency and certifies each creation through the approval of international and Italian gemological institutes, thus guaranteeing the authentic value of every surface produced.
“At DiamArt, we blend artistic tradition with modern innovation to create not only products but possibilities, ushering in a new era where luxury and design meet sustainability and community prosperity.”
The brand’s ability to reinvent itself and anticipate market needs has led it to expand across multiple sectors, with creations ranging from fashion to watchmaking, from jewelry to luxury accessories. Each application reflects a vision without limits, where beauty is not just aesthetic, but experience, emotion, and innovation. “For me, beauty is the harmony of the senses and the noblest expression of the soul,” says Elisa, perfectly embodying the spirit behind every DiamArt creation.
The company’s future is guided by a clear ambition: to establish itself as a new benchmark in the luxury world, offering innovative and revolutionary solutions. “Our ambition is to become the new precious reference material capable of crossing and enriching different sectors: fashion, jewelry, watchmaking, design, and automotive.” This goal stands on solid foundations, fueled by the constant pursuit of perfection and a distinctive identity that merges past and future in a union of extraordinary elegance.
DiamArt is more than a company: it is a symbol of boldness, innovation, and vision. It is tangible proof that beauty can be redefined, that luxury can meet sustainability, and that the diamond—eternal by nature—can be transformed into a timeless work of art. And at the beating heart of this revolution shines Elisa’s determination—an “unstoppable force” whose talent and passion continue to shape the future of luxury.
